Rock, Paper, Scissors…Digital?
I read an article (Paper Beats Digital for Emotion) that affirmed something I have long suspected: print is not dead. Let me elaborate a bit: most professional service companies I run into have all...
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Dawn’s Weekly World News 10 29 2010
A summary of things that caught my interest this week: The Ever-Expanding Importance of Analytics – True Intelligence for Business by @juliebhunt including a particularly helpful graph of where...
View ArticleStrategic Marketing: Leveraging Your List
The most valuable asset at your disposal is your list. Unfortunately, most people do not devote enough time and energy to the maintenance and segmentation of their list, resulting in watered down...
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B2B Marketing – Why I Still Love Direct Mail
Save a tree! Your direct mail piece is destined to be unopened, sorted and doomed for the circular file. Everyone wants to get their information electronically. Who can afford direct mail? All the...
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B2B Marketing – Face the Fact that It Is a Long Haul
Today sitting in a marketing workshop I was thrilled to hear another participant reference a direct mail piece I had sent him over a year ago. “It was less of a direct mail piece, and more of a gift....
View Article100 Names, Days, Ways to Grow Your Business
100 Names, Days and Ways to Grow Your Business View more presentations from Dawn Westerberg Consulting LLC. © 2011 Dawn Westerberg Consulting, – 100 Names, Days, Ways to Grow Your Business Related...
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B2B Marketing – Direct Mail The Thrill Is Not Gone
This morning I woke up eager to power up the MacBook Pro. Two of my clients have direct mail pieces hitting this week and I want to follow the results. Yes, that’s right – I said direct mail. I love...
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B2B Marketing Secret: You’ve Got To Be Different When It’s All About The Same
When it’s all about the same in the eyes of your prospects, and you find yourself one of many, it’s time to take a step back and examine your marketing. I came across this quote from David Ogilvy in a...
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